Redesigned Ampersand—Sequoia’s community & knowledge app for founders—on both iOS and responsive web. Drove founder research to identify new bets. Working from a lovely established visual brand, created a responsive design system & UI pattern library across iOS and web. Led a variety of new features including a newsfeed, ways for founders to connect with each other & advisors, & rich data visualizations inside the resource library. Designed editorial for content. Contributed to company building curriculum for founders. The app is more lively and well loved than ever.

Motivated to do something for the 2020 election—and sitting locked inside during the pandemic—I teamed up with a few friends to create & build a vote-by-mail instructional app localized to individual counties. I co-led the product definition and website development. Designed a fun little brand inspired by stamps. We said we’d call if a success if we got 100 people to vote who wouldn’t otherwise, we think we got a few thousand. Partners included Isabel Tewes, Product; Zac Witte, Dev; Miki & Gopika Setlur, Social.

In 2019 Dropbox launched Spaces: a place to collaborate with your team around the files you already keep in Dropbox. I joined then to manage Spaces and four other design teams covering much of the core product. I moved to lead a reboot of the Spaces product design, and facilitated a strategy workshop with the Dropbox executive team. We conducted deep research to identify the most pressing needs facing small business knowledge workers; tested value props; and began to execute. Ultimately, Spaces evolved into smaller discrete projects. We learned a lot and the designers did great work along the way.

Following our vision workshop, I led an exercise with my design team to establish the common flows and components that could establish coherence for good causes across the suite of Facebook products. These patterns still exist today.

Founding designer for one of world’s most impactful organizations, helping petition starters achieve victories every hour globally. Grew team from 1→15 talented people managing product design, communication design, research and content strategy. Led rebrand, front-end styleguide, new platform architecture and primary flow optimizations helping to 100x petition starters and supporters.

Advised over twenty Sequoia portfolio startups in early stage design, from product/UX; to branding & landing pages; to design hiring & operations. About half included hands-on co-creation including Anterior, Claim, Fleet, HealthLeap, Meeno, Mindy, Sutro, and Traversal.

Below: Partnered with Reflect Orbital co-founders to define a quick “minimum viable brand” identity, inspired by old NASA patches & Carl Sagan-era posters — space! A bold identity for a bold vision. Supported launch in time for funding announcement to 3x customer applications in days.