Maven saw an opportunity to bring AI into healthcare but needed an approach that maintained the trust and clinical rigor members expect. I led product definition and design for Ask Maven, an AI experience that combines personalized medical context, access to human experts, and cited responses grounded in vetted clinical content. Launched in just three months, it set a foundation for AI across the Maven platform — with strong early signals in both member retention and response quality.

Dropbox launched Spaces as a collaboration layer built around files, but after launch it wasn't growing organically — usage was uneven and it wasn't a direct answer to what customers were looking for. I joined to direct Spaces and four additional design teams across the core product, then was tapped to lead a full reboot of the Spaces design. I facilitated a strategy workshop with the executive team and ran deep research into small business knowledge workers, using those findings to test value propositions and drive execution. The work established the research and design foundation for what became Dropbox Dash — now the company's primary AI product, embedded across its 700M+ registered user base.

Across five fast-growing product teams, internal stakeholders were pulling in different directions on how to define impact and choose the most impactful bets. I designed and facilitated a leadership offsite to align on a shared vision — measurable but aspirationally out-of-reach — and a strategy to get there. The portfolio that followed operated at real scale: the Charitable Giving platform has raised over $7 billion for nonprofits globally, and Civic Action tools powered what Meta called the largest voting information campaign in American history.

With five teams shipping independently, core actions and flows were hard to find in predictable places and the products felt disconnected. I led a cross-team design sprint to establish a shared UI language, giving each team a common foundation to move faster within established patterns. The coherence this created contributed to the product outcomes above and improved design velocity across the org.

When I joined as founding designer, Change.org was transitioning from a blog network into a self-serve petition platform — the UX was clunky and there were no growth mechanics to help petitions spread. I grew the design team from 1 to 15, spanning product, communication design, research, and content strategy — and led the rebrand, platform architecture, and primary flow optimization. Those efforts helped 100x petition starters and supporters, with the platform ultimately generating a campaign victory every hour.

Change.org was growing fast but its visual identity wasn't keeping pace with its mission or scale. Working directly with CEO Ben Rattray, I established the brand tenets — timeless, strong, friendly — then directed work across agencies and designers, contributing to symbol selection, palette, and an object-oriented CSS styleguide co-authored with engineering. Change.org became one of the most recognized social impact brands in the world — its visual identity a consistent presence in grassroots campaigns globally. Covered in Brand New. Credit also to agency Instrument and designers Wes Mitchell and Lauren Adams.