Advised over twenty Sequoia portfolio startups in early stage design, from product/UX; to branding & landing pages; to design hiring & operations. About half included hands-on co-creation including Anterior, Claim, Fleet, HealthLeap, Meeno, Mindy, Sutro, and Traversal.

Below: Partnered with Reflect Orbital co-founders to define a quick “minimum viable brand” identity, inspired by old NASA patches & Carl Sagan-era posters — space! A bold identity for a bold vision. Supported launch in time for funding announcement to 3x customer applications in days.

The Social Good product org was composed of 5 teams: Charitable Giving; Crisis Response; Health; Mentorship; and Civic Action. I reconciled disparate representations of fast growing Charitable Giving icons into a unified and redrawn logo, used extensively throughout Meta products today; drew the Mentorship logo; and normalized/reconciled other logos in the portfolio. I also drew a logo for the Social Good team representing our work outwardly to press, and inwardly for team culture (swag.)

Led the rebrand of Change.org as it began to grow as a platform. Partnered with CEO Ben Rattray to ideate our visual brand tenets: timeless, strong, friendly. Curated work across agencies and designers and directly contributed to design execution in choice of symbols, palette, and partnering with engineering to co-author an object oriented CSS style guide. Covered in Brand New. Substantial credit also to the design agency Instrument and our designers Wes Mitchell and Lauren Adams.

Partnered with Transportation for America to design their first set of "Dangerous by Design" print and web reports to persuade elected officials and decision makers on the benefits of transportation alternatives.

Designed majority of Obama’s 2008 online campaign ads, the largest donation funnel of the campaign raising tens of millions of dollars each month. Early use of data to evaluate designs (early A/B days) and first-ever in-video game ads for political campaign to get out the vote.

Motivated to do something for the 2020 election—and sitting locked inside during the pandemic—I teamed up with a few friends to create & build a vote-by-mail instructional app localized to individual counties. I co-led the product definition and website development. Designed a fun little brand inspired by stamps. We said we’d call if a success if we got 100 people to vote who wouldn’t otherwise, we think we got a few thousand. Partners included Isabel Tewes, Product; Zac Witte, Dev; Miki & Gopika Setlur, Social.