Advised over twenty Sequoia portfolio startups in early stage design, from product/UX; to branding & landing pages; to design hiring & operations. About half included hands-on co-creation including Anterior, Claim, Fleet, HealthLeap, Meeno, Mindy, Sutro, and Traversal.

Below: Partnered with Reflect Orbital co-founders to define a quick “minimum viable brand” identity, inspired by old NASA patches & Carl Sagan-era posters — space! A bold identity for a bold vision. Supported launch in time for funding announcement to 3x customer applications in days.

Redesigned Ampersand—Sequoia’s community & knowledge app for founders—on both iOS and responsive web. Drove founder research to identify new bets. Working from a lovely established visual brand, created a responsive design system & UI pattern library across iOS and web. Led a variety of new features including a newsfeed, ways for founders to connect with each other & advisors, & rich data visualizations inside the resource library. Designed editorial for content. Contributed to company building curriculum for founders. The app is more lively and well loved than ever.

Motivated to do something for the 2020 election—and sitting locked inside during the pandemic—I teamed up with a few friends to create & build a vote-by-mail instructional app localized to individual counties. I co-led the product definition and website development. Designed a fun little brand inspired by stamps. We said we’d call if a success if we got 100 people to vote who wouldn’t otherwise, we think we got a few thousand. Partners included Isabel Tewes, Product; Zac Witte, Dev; Miki & Gopika Setlur, Social.

In 2019 Dropbox launched Spaces: a place to collaborate with your team around the files you already keep in Dropbox. I joined then to manage Spaces and four other design teams covering much of the core product. I moved to lead a reboot of the Spaces product design, and facilitated a strategy workshop with the Dropbox executive team. We conducted deep research to identify the most pressing needs facing small business knowledge workers; tested value props; and began to execute. Ultimately, Spaces evolved into smaller discrete projects. We learned a lot and the designers did great work along the way.

The Social Good product org was composed of 5 teams: Charitable Giving; Crisis Response; Health; Mentorship; and Civic Action. I reconciled disparate representations of fast growing Charitable Giving icons into a unified and redrawn logo, used extensively throughout Meta products today; drew the Mentorship logo; and normalized/reconciled other logos in the portfolio. I also drew a logo for the Social Good team representing our work outwardly to press, and inwardly for team culture (swag.)

In 2019 I created the outline for a leadership offsite where we (a) defined our vision—a measurable, but impossible to complete outcome—and (b) the strategy that would maximize our ability to get there. Today, the names have changed (the team is called Social Impact and the company is called Meta) but the product portfolio is still booming.

Following our vision workshop, I led an exercise with my design team to establish the common flows and components that could establish coherence for good causes across the suite of Facebook products. These patterns still exist today.

Founding designer for one of world’s most impactful organizations, helping petition starters achieve victories every hour globally. Grew team from 1→15 talented people managing product design, communication design, research and content strategy. Led rebrand, front-end styleguide, new platform architecture and primary flow optimizations helping to 100x petition starters and supporters.

Led the rebrand of Change.org as it began to grow as a platform. Partnered with CEO Ben Rattray to ideate our visual brand tenets: timeless, strong, friendly. Curated work across agencies and designers and directly contributed to design execution in choice of symbols, palette, and partnering with engineering to co-author an object oriented CSS style guide. Covered in Brand New. Substantial credit also to the design agency Instrument and our designers Wes Mitchell and Lauren Adams.

Partnered with Transportation for America to design their first set of "Dangerous by Design" print and web reports to persuade elected officials and decision makers on the benefits of transportation alternatives.

Designed majority of Obama’s 2008 online campaign ads, the largest donation funnel of the campaign raising tens of millions of dollars each month. Early use of data to evaluate designs (early A/B days) and first-ever in-video game ads for political campaign to get out the vote.